In this episode of The Dept. Omar sits down again with Richmond Dinh to break down the art of charging premium prices and building offers that command true value. Richmond shares how he’s closed $100,000 clients without giving up his time, why outcomes matter more than processes, and the powerful role of status and identity in pricing. They also discuss belief, conviction-based pricing, and why raising your prices can actually attract better clients. If you’ve ever struggled with undercharging, imposter syndrome, or knowing how to package your expertise, this conversation will give you the mindset and strategies to confidently raise your rates and serve at a higher level.

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In this episode of The Dept. Omar sits down with the founders of Rich From Anywhere to break down how any entrepreneur can start running profitable ads without hiring expensive agencies. They share their journey from failing with $5,000 in wasted ad spend to mastering what they now call the “Core Four” of Facebook ads, offer, creative, landing page, and systems. Together, they unpack how to turn ads into predictable revenue, why failing forward creates breakthrough, and how to use psychology and framing to make your offers irresistible. From lead generation hacks to automated nurture systems, this conversation shows you how to create consistent sales and freedom with ads.

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In this episode of The Dept., Omar sits down with Karlton Dennis, tax strategist, entrepreneur, and content creator. To unpack how he built an eight-figure business by blending tax strategy with personal branding. Karlton shares how he grew his YouTube channel from zero to 100,000 subscribers in just three months, why content is the ultimate trust builder, and how he turned videos into both cash flow and clients. They dive into smart tax strategies for entrepreneurs, from when to move from an LLC to an S-Corp, to making your lifestyle legally deductible, to building wealth through real estate. If you want to grow your brand, pay less in taxes, and scale your business with confidence, this episode is packed with practical insight and inspiration.

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https://www.instagram.com/karltondennis/

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In this episode of The Dept. Omar talks with Lee Jenkins. Pastor, entrepreneur, and financial expert, on how he built an audience of over 400,000 followers online in just 18 months, all while leading a church and running businesses. Lee shares how to fuse wisdom and experience with the energy of younger generations, why he chose Instagram as his platform, and the keys to creating content that actually serves people instead of just chasing views. They dive into his approach of prioritizing quality over quantity, finding your niche by filling a void, and balancing faith and finances with integrity. If you want to grow your personal brand while staying true to your values, this conversation will inspire you to get what’s inside of you out to the world.

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https://www.instagram.com/thestewardshipcoach/

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In this episode of The Dept. Omar reacts to highlights from Diary of a CEO with Alex Hormozi, Cody Sanchez, and Daniel Priestley, breaking down the real reasons why building a personal brand is the “easy button” for business success. He unpacks lessons on the difference between active and passive income, why patience and consistency are non-negotiable, and how content creation builds trust, credibility, and opportunities over time. From Alex’s record-breaking book launch to Cody’s perspective on sales, Omar connects their insights to practical strategies you can use today. If you want to leverage your personal brand to grow your business, this episode shows you how to do it the right way.

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In this episode of The Dept. Omar sits down with Alicia Lyttle, known as the “Queen of AI,” to explore how entrepreneurs, business owners, and even small teams can fully leverage artificial intelligence to save time, boost productivity, and open new revenue streams. Alicia shares real-world examples of how AI can transform bottlenecks into opportunities, from automating press releases to creating interactive avatars of yourself. They dive into practical strategies for using ChatGPT, building AI-powered tools without coding, and scaling with AI “team members” that work around the clock. If you’ve been curious about AI but unsure where to start or how deep to go this conversation will show you how to integrate it into your business today and future proof your success.

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In this episode of The Dept. Omar breaks down the changing landscape of YouTube and why subscriber counts don’t matter like they used to. They explore the power of long-form content, the importance of packaging your videos with the right title, thumbnail, and intro, and why consistency alone won’t grow your channel. Learn how to make content that builds trust, attracts quality viewers, and ultimately grows your business. Whether you’re just starting out or trying to revive a stagnant channel, this episode offers practical insights and fresh perspectives for winning on YouTube in 2025.

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In this solo episode of The Dept. Omar breaks down the three biggest lessons from hitting his first million dollars in revenue. He dives deep into the mindset shift of accepting the true cost of business growth, the importance of developing critical skills like sales and communication, and why building a strong personal brand is non-negotiable for scaling. If you want a clear, practical blueprint for leveling up your business and hitting your first million, this episode will give you the exact mindset and strategy to get there.

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In this episode of The Dept. Omar sits down with world-renowned communicator Erwin McManus to unpack what it truly means to find your authentic voice and connect deeply with any audience. Erwin shares his journey from humble beginnings speaking on street corners to leading large congregations, emphasizing how communication is both an art and a spiritual practice. You’ll learn practical advice on overcoming nervousness, using presence instead of performance, and how to pivot your message to engage different groups. Erwin also reveals why self-awareness and vulnerability are essential for confident speaking, plus how to create your own stages and get reps even without formal platforms. Whether you’re speaking to a room of one or thousands, this conversation will inspire you to communicate with clarity, courage, and authenticity.

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In this episode of The Dept. Omar sits down with Dan Martell. Serial entrepreneur, to reveal how you can become a millionaire fast before 2025 ends. They break down the mindset shifts, daily habits, and strategic use of AI that can help creators, coaches, and entrepreneurs scale their income without burning out.

If you’re ready to stop hustling aimlessly and start building real wealth, this episode gives you actionable clarity and inspiration.

💸 Take The Content To Cash Challenge 💸

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https://www.instagram.com/danmartell/

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