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Our portfolio is a reflection of our skill, style, and aspiration as a photographer. So, the portfolio must be built with intention and strategy. The work in our portfolio must be cherry-picked and chosen strategically.  

It is the intention and strategy that brings results. 

Knowing how to create photos for a portfolio efficiently and effectively is essential for reaching more clients and increasing your chance of success with every outreach. If you haven't seen much success in your client outreach or closing deals with brands, it might be time to look at your portfolio, how you’re sharing it, what you’re sharing, and what your website represents. 

In this week’s podcast episode, Lucia Marecak, food photographer, food photography teacher, coach, and creative online business consultant based in Italy, tells us everything about creating a powerful portfolio that brings clients, helps you raise your rates, and establishes you as a professional in the market.

Lucia shares everything from the kind of photos to include in a portfolio, the style of photography to follow, how to organize photos that work well for clients, how to create an SEO searchable online portfolio, the different ways to share your portfolio with clients, how to leverage social media to showcase your work, negotiate better rates, etc. 

Whether you already have a photography portfolio or are creating one, this conversation with Lucia is absolute gold.




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Show notes available at https://www.myfoodlens.com/blog/101-how-to-create-a-photography-portfolio-that-grows-your-business-with-lucia-marecak-part-1

Download free resources
The 5 steps to visual storytelling https://myfoodlens.ck.page/b0ea86cef6
The 10-step photoshoot https://myfoodlens.com/the-10-step-photoshoot-guide/