Welcome back to another episode! This week we’ll be diving deep into the theme of copywriting for your photography business with my special guest Rachel Greiman.

Rachel is a copywriter & documentary family photographer based in Denver, Colorado, and the proud owner of Green Chair Stories - a company committed to taking photographs and writing words that look like *real* people.

You’ll learn…

• What “copy” is, why it’s important, and where it fits into your marketing plan as a photographer [7.09]
• What you *need* to know about writing copy for your website, plus the most commonly overlooked page that can set you apart from your competition [8.22], [12.33]
• The difference between copy & content and how to know if you’re ready to hire a copywriter [17.12], [24.25]
• The single most important thing you need to do BEFORE hiring copy support [25.32]
• How to identify the hesitations & objections that might be holding your potential clients back from booking you (and how to fix them) [33.59]
• Advice for working moms who may be looking to restructure their businesses and how to harness the power of outsourcing to help you with this process [38.21], [46.52]

Whether you’ve never heard the term “copywriting” before or you’re already confident in your copy chops, I guarantee this episode will change the way you view marketing in your photography business! I can’t wait for you to dive in ;)

RESOURCES + LINKS:

Rachel Greiman's Website - https://greenchairstories.com/resources
Rachel Greiman's Instagram - https://www.instagram.com/greenchairstories


My Online Photography Courses for You

Outsourcing Made Easy: Learn how you can have more time freedom AND financial freedom as a portrait/wedding photographer. Sign up for the waitlist here now! (doors reopen once a year)

Crystal Clear Marketing: Learn how you can attract and book your dream photography clients - Sign up here!

Intuitive Storytelling for Wedding Photographers: Learn how you can storytell like a pro on wedding days - Sign up here!

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With love + gratitude,

Sara