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Erik is an expert in PR analytics and big data. Before leading TrendKite, he ran Product for Sprinklr after the merger with social analytics firm Dachis Group. He brought to market Dachis Group's platform that enables brands to optimize paid, owned and earned tactics through the lens of earned media.
By Nathan Latka4.6
634634 ratings
Erik is an expert in PR analytics and big data. Before leading TrendKite, he ran Product for Sprinklr after the merger with social analytics firm Dachis Group. He brought to market Dachis Group's platform that enables brands to optimize paid, owned and earned tactics through the lens of earned media.

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