A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands.

If you’ve been overwhelmed by all the tools, infrastructure, and “must haves” in flower farming, this conversation will help you slow down and think strategically about profitability, return on investment, and building a sustainable flower farm business step by step. Jenny also shares the biggest spending mistakes she sees flower farmers make, why proof should come before infrastructure, and how education and mentorship can dramatically speed up your growth.

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