Today’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips!

This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently.

In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses.

Resources & Links:

Seven Habits of Highly Effective People by Stephen R. Covey

How to Win Friends and Influence People by  Dale Carnegie

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Follow on Instagram @rootschips 

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