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Meet the Baker Collab is this Friday, March 24th, 2023 at 11:00 AM est - 12:00 PM est. And we want you to participate! Here's how to squeeze the most out of the Meet the Baker Cookie Collab.

• ▶️ Collab: Meet the Baker
• ▶️ Date: March 24 @ 11:00 AM EST
• ▶️ Engage with posts until 12:00 PM EST
• ▶️ Time Zones: https://bit.ly/CookieTimeZonesRHard
• ▶️ Use Hashtag #SugarCookieMarketingCollab
• ▶️ Engage with the others using the hashtag for 1 hour!

If you're not familiar with cookie collabs, no sweat - we're here to help. Nothin' builds trust (and engagement) like your purdy lil' face in front of a lil' camera (horrifying, I know - my selfies are abysmal).

🤳 Meet the Baker collabs are as fun as they are simple! You'll just need to snag a photo of yourself (or - skirt the rules if ya hate selfies as much as I do and make a cookie-selfie of yourself - which would be hilarious). All you gotta do to participate is make the post on March 24th at 11:00 am on Instagram and use the #SugarCookieMarketingCollab in your caption!

🤗 Other folks who joined in on the collab will stop by and show your post some love which will give it a sweet boost in the algos. Plus - humans LOVE seeing other humans - it's a really effective form of marketing - your audience will LOVE it. So - if you're in, awesome! Here are 5 tips to squeeze the most juice out of this collab. 

1️⃣ The Type of Photo to Post

Okay - let's start with the star of the show - the photo you're going to post. These are guidelines - not requirements - to get the most out of this collab. The better the quality of the photo - the more people are going to react to it (and since this is an engagement collab, reactions = better results).

• 👉 Use a high-quality camera or Portrait Mode on smartphones 
• 👉 Take the photo from the waist up (closer to your face = more engagement)
• 👉 Make the photo bright and fun! Even if it means going outside to bask in the sun's rays.
• 👉 Use props that scream "I'm a baker!" A fun apron, a whisk or spatula, or even your Kitchen-Aid mixer are all fun props to tie in the face to the concept.

2️⃣ Keep the Copy Compelling

Copy (the text below an image often used to sell products) or caption is going to allow people and collab participants to better connect with you. Making the copy compelling means makin' it worth reading - so be on the lookout for Corrie's copy template in this group later this week! 

• 👉 Make your copy relatable to your target audience.
• 👉 Stay away from a WALL of text - use line breaks and emojis to draw people in.
• 👉 Pro-tip: make a short list - people love skimming lists rather than reading paragraphs. 
• 👉 Don't write "Hi, I'm Heather! I'm a baker!" - it's too short and doesn't give people enough elbow room to write a response.