The Financial Coach Academy® Podcast

104. Finding Purpose Beyond Wealth: Key Insights from Dr. Jordan Grumet


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"Not a single person on their deathbed says, 'I really wanted to get to a net worth of $1.5 million and I only got to 1 million, and I'm so upset.'" Dr. Jordan Grumet, author of "The Purpose Code," challenges us to rethink what truly matters when it comes to money and purpose.

Jordan found his path to medicine after losing his father unexpectedly, and this personal experience gave him a unique perspective that now shapes how he helps others think about wealth, purpose, and what truly matters.

This week on the podcast, Jordan, a hospice doctor, shares what people actually regret at the end of their lives (hint: it's never about not having enough money). Instead, they wish they had found the courage to pursue experiences and activities that lit them up.

We explore the difference between "big P purpose" (those anxiety-inducing, goal-oriented dreams) and "little p purpose" (the everyday activities that bring us joy and fulfillment). Jordan explains why focusing on the process rather than the outcome often leads to more satisfaction.

For financial coaches, this conversation offers a great perspective on how to help clients balance their pursuit of financial goals with living purposefully today. Jordan challenges the idea that spending money must always have a direct financial ROI and suggests instead that "happy money comes in, and then it behooves you to put happy money back out there."

Whether you're a financial coach looking to better serve your clients or someone searching for more meaning in your own life, this conversation will help you rethink your approach to purpose and wealth.

Links & Resources:

  • Ultimate Growth Guide
  • Join the Facebook group
  • The Purpose Code by Dr. Jordan Grumet 
  • Visit Dr. Jordan Grumet’s website  
  • Listen to Earn and Invest
  • Happy Money by Ken Honda

Key Takeaways:

  • Purpose isn't something you find after achieving financial goals—it's what you create through small, everyday activities that light you up.
  • Check your calendar: Are most entries activities you loathe or activities that energize you? Your answer reveals how purposeful your life truly is.
  • Money isn't the goal; it's simply a tool to help you spend more time doing things that matter and less time doing things you hate.
  • No one on their deathbed regrets not reaching a higher net worth—they regret not having the courage to pursue experiences that mattered to them.
  • When clients say "I want financial freedom," ask "why?" repeatedly until you uncover the real purpose they're seeking beneath the numbers.
  • The achievement treadmill keeps you chasing bigger goals while never feeling "enough"—step off by finding joy in the process rather than fixating on outcomes.
  • Little purpose creates big happiness when it connects you with others—the strongest predictor of a fulfilled life isn't wealth but meaningful relationships.


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