If you're looking for ways to take your jewellery business to the next level — whether that looks like building a new website, hiring staff, or purchasing new tools — the 2022 JewelFund could help you reach your next business goal. In this episode, Anna Sweet of This Story Jewellery explains how winning a JewelFund grant helped her grow her business. Anna also describes the process of developing her unique style and building a loyal following on social media.

Episode Description:

• In this episode, we'll be talking with Anna Sweet, owner of This Story Jewellery and previous JewelFund winner (0:50)
• How did you become a jeweller? (3:21)
• What inspired you to build a brand that's centred around stories? (5:50)
• Do you struggle to share personal stories online? (10:31)
• How have you built a community through your business? (12:33)
• What have been the biggest highlights of your jewellery making journey? (14:55)
• Can you share your experience with applying for JewelFund? (17:05)
• How did you use the JewelFund money? (19:47)
• What would you say to someone who's thinking of applying to JewelFund? (22:56)
• What's next for you and your business? (25:22)
• How to connect with Anna (26:11)

Resources

Follow This Story Jewellery on Instagram, TikTok and Facebook

This Story Jewellery Website

Apply for JewelFund

Find Jewellers Academy on Instagram and Facebook!