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Golfers worldwide are always looking for the edge, that secret discovery that will give them immediate improvement. Most average golfers believe that advantage is found in technology, new design, new shaft, new club face or new ball construction.

Every year, some golfers buy the latest technology to help them play better, while others elect to play with the same set of clubs for 20 years to an acceptable standard. So what is the right approach?

Whilst manufacturers announce their latest innovation to help golfers at all levels improve. The more cynical amongst us may say if these claims were actual, year after year, then why are we not playing significantly better golf than 25 years ago? 

In today's podcast, Robin discusses with Co-hosts Neil Falconer and Matt Barr the impact of technology and the pros and cons of adopting the latest innovation too soon. 

To put this in context, in 2023, the global golf equipment market size is expected to be $8.74 billion. Should we all embrace new technology regularly, or maybe there could be another approach that we can benefit from?

A Birkhall Media Production

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