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For this episode, we brought together a compilation of our past guests sharing their tried-and-true marketing strategies for building a recognizable presence in the art world. They discuss the importance of chasing your own authenticity first rather than chasing the market, making sure you have social media in order for others to see your work, and they emphasize that one of the keys to having a good presence is having a professional website. You'll also hear insights on crafting your personal brand by focusing on painting what you love, writing email newsletters to keep fans connected, and networking by attending in person events and meeting fellow artists and gallerists. Additionally, our past guests recommend things like taking small business classes to improve your marketing know-how and possibly even hiring a marketing coach. For those of us navigating the business side of art, this episode provides invaluable tips on balancing genuine expression with smart self-promotion. Tune in to discover marketing techniques that can elevate your career and remember that there is no art marketing without first having art.

Episodes featured:

• 70 Kathie Odom
• 74 Arthur Gain
• 77 Aaron Westerberg
• 85 Stephanie Birdsall
• 87 Johanna Spinks
• 95 John Lasater IV
• 96 Brienne Brown
• 105 S.C. Mummert