Does video scare you? Do you shy away from this amazing marketing tool because you don’t feel comfortable going live?

 

Alicia Henderson is my guest today, and we are talking all about video marketing. She has been in this business for a long time, and she knows that marketing and visibility can be a struggle for operators.

 

Meet Alicia

Alicia helps women entrepreneurs leverage live video as high-ticket client lead magnets and create profitable livestreams so they can attract premium clients, scale their reach and increase their revenue while building businesses that revolve around their families and not the other way around.

 

Why is video so scary, and how do we overcome that?

• A lot of people feel like they have to have it all perfect
• We watch others and think they are killing it, and then we put things in our way so we don’t even start. For example: 
  • I’m just starting out
  • I don’t look good
  • I don’t have something to say
  • I talk too fast/too slow/have an accent
  • Nobody knows my name
• It's really about addressing why you put these barriers in your way, and then asking yourself if you can make adjustments.
• You have to show up. Have something you can present where people can see you addressing their pain points. 
• Video cuts down the customer journey and helps them make the decision to buy from you.

 

“If you get on camera one time, who could that put you in front of?” - Alicia Henderson

 

“When you are watching a live video, you know almost instantaneously if this is your person.” - Natalie Gingrich

How do you feel about pre-recorded vs. live video?

• The best way to build your connection with your audience is live video
• If you are hesitant, start out with prerecorded video to get comfortable
• Make sure you aren’t critiquing how you look; the point is to get comfortable on camera
  • Notice your mannerisms
  • How can you slow your speech down?
• Once you feel comfortable post a 3-5 minute video
• Next, hop on live… remember it is a conversation
  • Monitor comments
  • Ask questions and get feedback (which is great for your own marketing)

What are the four things you should do on live video?

• Educate your audience: These are the things they need to know about your industry. Let them know things they should be doing, and the hottest tips about your industry. 
• Establish your expertise: Position yourself as an expert in your industry. Educate, not necessarily in a “how-to” manner, but a “what and why” manner.
• Build Community: Get to know our audience and let them get to know you.
• Sell: Live videos should sell and make offers. Don’t worry about what people think, selling is key to any business. Make sure you have a Call to Action (CTA) that leads the audience to take the next step with you. Remember that selling on a live video can look different:
• • Sign up for this challenge
  • Get my free offer
  • Watch my free video service
  • Download my template
  • Have a sales conversation

 

“Every live video should be taking them to the next offer.” -  Alicia Henderson

“If your content is binge-worthy, if you have educated and nurtured them… they will start to binge watch your videos.”

Other Tips

• If people didn’t show up when you were live, remember that the replay viewers are key. If they know you went live, they will come, share, like and comment`
• Don’t forget that videos can be repurposed, so do not delete them!
• You want the videos to have a lifetime of use and of referrals 
• You can also use them on your website
• People love to see your journey from where you started
• Have good lighting and a clean area
• Be relatable 

 

“Things don’t have to be perfect… the best action is imperfect action.” - Alicia Henderson

 

“I don’t want to work with somebody who is expecting perfection, because that is an expectation I can’t live up to.” - Natalie Gingrich

Weekly Ops Activity

Pick out one value that is really important to you, and go live to talk about why it is important to your business. Then come on over to the Facebook group and drop your link!

Other Ways to Connect with Me:

Website

Private Facebook Community

Facebook Page

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This episode was first published at theopsauthority.com/podcast/106.