It's never too early to start planning for the holiday season as a jeweller! In fact, starting now can help you make sure you have enough time to complete your work in advance, so that when November hits you can focus most of your energy on marketing. In this episode, Jessica Rose walks listeners through the process of completing a mid-year review, and she breaks down the most important questions jewellers should start thinking about today in order to ensure a successful and low-stress holiday season. Whether it's your first holiday season in the jewellery business or your tenth, this episode is full of practical takeaways!

Episode Description:

• In this episode, we'll be doing a mid-year review and looking ahead to the Christmas season (0:50)
• Take five minutes to ask yourself these questions about the first half of the year (3:26)
• What do you want from the next chapter? (8:13)
• Set 3 goals for the Christmas season: income, marketing, and a soft goal (8:58)
• What products do you plan to sell this holiday season? (10:44)
• What supplies will you need? (12:58)
• Consider your packaging. Should you change it, order more, or charge more? (14:24)
• Are there processes you can change or improve upon? (17:02)
• Will you do any fairs and events, and what do you need to do to prepare? (18:44)
• Do you plan to sell any wholesale jewellery this holiday season? (19:52)
• Now is the time to create your marketing plan (22:46)
• 1. Social Media: What channel will you post to daily? (24:10)
• 2. Email Marketing: How can you grow or nurture your email list? (25:00)
• 3. Website or Platform: Where is the main place customers can buy from you? (25:36)
• Start brainstorming content ideas and key themes (25:57)
• Give yourself as much time as possible to reduce your stress (29:27)

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