How To Be A Handmade Boss

#106 - Your First Etsy Listings: What Actually Matters (Beginner Friendly)


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Struggling to make sense of your Etsy listings?

In this episode, Steph breaks down what actually matters when creating Etsy listings that convert - without SEO overwhelm or overthinking.

You’ll learn:
• What makes someone click a listing
• Photos vs titles vs descriptions (in the right order)
• A simple listing structure you can follow
• What NOT to obsess over yet

Perfect for early-stage Etsy sellers who want clarity, not chaos.

Subscribe for practical Etsy and handmade business advice that actually works.

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.



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How To Be A Handmade BossBy Steph Cole-Lewis

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