In this episode, I sit down with Jacinta Woods and Sonia Warner, the dynamic duo behind Woods and Warner, to celebrate their 18-year partnership in interior design. From starting their business during the GFC to building a thriving studio with a team of six, they share candid insights about partnership dynamics, overcoming challenges with staff, and evolving their distinctive design style. Their journey offers valuable lessons for designers at any stage of business.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• How they met at Living Edge and formed a partnership despite barely knowing each other
• The evolution of their business from a tiny 30-square-meter studio to their dream three-level space
• Their approach to team management where designers own projects from start to finish
• Navigating a challenging period with toxic staff and rebuilding their team culture
• The development of their signature design style over 18 years
• Current design trends including a move away from minimalism toward more colour and texture

Key Takeaways:

Successful partnerships require complementary strengths and mutual respect
Be authentic to your own design style rather than following trends
Team culture is critical - hire for values alignment, not just skills
Sometimes a complete team reset is necessary for business health
Design businesses evolve over time - embrace the journey rather than rushing

Practical Insights:

• How to structure a design team for maximum creativity and client satisfaction
• Managing the dynamics of a business partnership over the long term
• Rebuilding after challenging staff situations
• Developing a distinctive design voice in a competitive market
• Balancing creative vision with business practicalities

Perfect For:

• Interior designers considering a business partnership
• Studio owners looking to build or restructure their teams
• Designers struggling to find their unique style
• Business owners facing challenging team dynamics
• Anyone interested in the evolution of a successful design business

Quote from Episode:

"Really hone in on what it is that you love, what it is that you're really good at. Don't get caught up in trying to do what everyone else is doing. The people that love what you do will gravitate to you." - Jacinta Woods

Connect with our guests:

Woods and Warner @woodsandwarner

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