True Scoops is an innovative, premium ice cream mix company helping to bring the joy of making ice cream at home without the use of an ice cream maker. Founded by Shelly Marshall and Kelly Williamson who met at Penn State University’s “Ice Cream School”. On this episode we discuss the challenges of launching ice cream outside the ice cream aisle, how to succeed with merchandising, and their new Kickstarter launch. 

Learn more: https://www.kickstarter.com/projects/maketruescoops/true-scoops-ice-cream-mixstarter

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.