Welcome to Eye On Franchising, where we delve into the world of franchising and uncover the secrets to starting your own successful business. In this episode, we have a special guest, Danessa Itaya, the president of Bio-One, a crime scene and trauma cleanup franchise.

Danessa shares her valuable experience in the franchising industry and how she got her start. But it's not just about her journey - we dive deep into the benefits of franchising and how it can empower individuals to become their own boss with the support and guidance they need.

What sets this episode apart is Danessa's unwavering motivation to build teams and help people venture into entrepreneurship. She has worked with renowned brands like Molly Maid and Service Brands International, and even created her own residential cleaning brand based on the Master franchise concept.

Franchising doesn't just offer an opportunity to start a business; it allows you to build your own empire with a small investment. Lance Graulich is a shining example of this. Starting in the cleaning industry, he transitioned into property management, showcasing the growth and success of the franchises he worked with.

But it's not all about business success; it's about making a difference in people's lives. Bio-One specializes in crime scene and trauma cleanup, providing a much-needed service during the most challenging times. Their commitment to supporting families and restoring homes quickly has earned them outstanding reviews.

If you're considering franchising, you'll learn about the investment required, various funding options, and the training process. The podcast also explores the importance of validation and meeting current franchisees to make an informed decision.

Marketing strategies, recurring revenue, and the power of referral partners are also discussed. We'll uncover the secrets to successful franchising, from networking to embracing new programs and software.

Join us as we explore the strength of franchising, the power of collaboration, and the joy of seeing franchisees thrive. Special thanks to our guest, Danessa Itaya, President of Bio-One, for sharing her insights. Don't forget to like, follow, and subscribe to Eye On Franchising for more valuable content.

- Introduction: Benefits of franchising and speaker's experience in the industry

- Motivation in building up teams and helping people start businesses

- Career highlights and creating a residential cleaning brand

- Building a business empire with a small investment

- Lance Graulich's journey in the cleaning and property management industry

- Bio-One's specialization in crime scene and trauma cleanup

- Importance of helping people and supporting the community

- Business model and positive reviews of Bio-One's services

- Targeting first responders and individuals with law enforcement or military backgrounds as franchisees

- Investment required and funding options for starting a biohazard cleanup business

- Territory and marketing strategies

- Training process for franchisees in a cleaning business

- Franchise disclosure and meeting the team and current franchisees

- Importance of recurring revenue and referral partners

- Digital marketing and local marketing strategies

- Following the franchise model and adopting new programs

- Successful franchisees consistently market their businesses

- Active engagement with the franchise network leads to higher success

- Support, best practices, and guidance from experienced franchisees

- Importance of strategic growth and implementation of technology

- Building relationships and learning from successful franchise owners

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Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising