Not everyone can be a thought leader. In fact, thought leadership isn't about being smart at all. It's about being genuine and caring.

In this episode, I interview Tracey Fudge, Founder at The Thrive Agency, about cutting through the noise online.

What we talked about:

- Being picky about client selection

- What thought leadership really is & strategy to grow it

- Differentiating yourself from market competitors with niching

- Tackling the longer sales cycle of B2B tech sales

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.