Episode 109 - Marc Vollenweider discusses his book Mind+Machine and a decision model for optimizing and implementing analytics. We hear a lot about "Big Data" these days, but how do you use data to really make a difference in the performance of your business? This interview explores how the human mind collaborates with machines to improve things like productivity, time to market, and quality, or to create new capabilities that did not exist before. Stay tuned after for action items and bonus comments.

Host, Kevin Craine Everyday-MBA.com