Sabri Suby is a serial entrepreneur who runs Australia's fastest-growing end-to-end digital marketing agency. Having originally founded King Kong in 2014 from his bedroom, Sabri has bootstrapped his company since day one and in under five years has successfully built a team of 54 specialists now achieving $14 million+ in revenue. As a pioneer in the digital marketing arena, his business has impacted 250,000 businesses in 42 different countries and has generated more than $400 million in sales for him and his clients.

What are Sabri and his company about? (3:27)

• They are an end to end marketing agency. 
•  They help clients grow their revenue by increasing their traffic leads and sales. 
• It could be anything from building a high converting landing page to running Facebook ads or building out a sales funnel or a webinar for clients. 
• It’s all about getting traffic to some asset online and then helping that traffic convert into actual sales and leads for their clients. 

Examples of companies Sabri worked with and what he managed to help them do. (3:53)

• One of Sabri’s clients is a pilates instructor business; in other words, he teaches people to be pilates instructors. 
• They took him from a struggling 200k at most a year to do about $3 million yearly now. 
• They work with anyone from small to medium sixers businesses. 
• One of their clients is the most prominent home builder in Australia, ranking somewhere around a $1 billion company.
• No two days are the same. They are always working on entirely different projects.
• They took a property client to $250 million within their first three months with King Kong. 
• It’s crazy the results you achieve once you find something that works and you can then scale it quickly. 
• They took a client in a niche property market where he was selling houses to a specific demographic market, and they built him a landing page as a primary funnel and took him from zero to $50 million in under three months.

Where did Sabri come from before founding King Kong? (10:03)

• Sabri started when he was 16. He was doing direct selling, telemarketing, and everything in between. 
• Sabri failed miserably at that in the beginning, but it was the only job he could find at the time. 
• It was his first full-time job, and the business owner saw something in Sabri even though he was doing terrible at the time. 
• It was the combination of believing in Sabri and being back into the corner from possibly losing his job, something snapped within Sabri, and the very next day he approached the sales game in a completely different way. 
• He quickly became the top salesperson for the company. Over the next few years, he travelled the UK and the U.S  selling, and He was always the best salesperson at each company he worked at. 
• After spending 2-3 years abroad, he returned to Australia and went off to university.
• He had a part-time job where he was selling Google AdWords for a company. 
• One of the clients had said he did not want Google AdWords, and he wanted to be on the left-hand side of the page with SEO. 
• This got Sabri thinking and being the ambitious person that he is he said he could do that for that person. 
• He told his manager that he had just sold SEO and his manager said that it was not a service that they offered. 
• Sabri figured out how to supply this service to the client, and that was how he started in the world of digital marketing. 
• After figuring out SEO, he thought that he could run the company better than the person currently running it. 
• And so Sabri started his own business from his bedroom, he was mostly cold calling clients during that time. 
• He decided to drop out of university and focus solely on his business. With his business partner, he managed to grow the company up to $1 million in revenue in 18 months. 
• He sold that business and founded a few more, some of which he exited successfully and others that ran into the ground. 
• He did a few joint ventures with AFL, which is the Australian equivalent of the NFL. 
• With all of those businesses and the time he had spent in them, he realised there were fundamental problems in trying to acquire new clients that other people just weren’t solving. 
• This is what led him to start King Kong.  

King Kong 

King Kong is a digital marketing agency that specialises in social media marketing. It offers services such as traffic generation, conversion, retargeting, and nurturing. It provides custom digital marketing plans by analysing its client’s target market, competitors, sales, and goals.

The company provides services such as search engine optimisation, conversion rate optimisation, social media marketing, web design, Magento web design, and landing page design. King Kong was founded by Sabri Suby in 2014 and is headquartered in Prahran, Victoria.

Resources

Connect with Sabri: LinkedIn

King Kong: Website

Beyond 8 Figures: Website

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