By A.J. Lawrence
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The podcast currently has 279 episodes available.
There’s nothing quite like watching a team take full ownership of their roles. Empowering employees means letting them make decisions, sometimes mistakes, and supporting their growth every step of the way. Talking with Reg Zeller, it was clear how he values giving his team real autonomy and stepping back to allow others to lead and learn. In this episode, he explains how this approach has led to a stronger, more resilient company culture, and it’s inspiring to see how much he trusts his team.
About Reg Zeller
Reg Zeller transitioned from a successful corporate career to building a thriving portfolio of small manufacturing businesses. Growing up in a one-stoplight town with friends in blue-collar trades, he knew early on that he wanted to own a business. After earning a BS in Electrical Engineering and an MBA, he spent 17 years with Fortune 500 companies like Honeywell and General Electric, gaining hands-on experience in nearly every corporate function. But his entrepreneurial drive never faded.
In 2017, he acquired his first foundry and quickly saw how well the industry aligned with his values of resilience, hard work, and community impact. Today, through his holding company, CaneKast, Reg has acquired five foundries with plans to expand further. Known for empowering his team and building a strong culture, he’s on track to grow CaneKast into a $100M business while staying true to his small-town roots.
Have you ever noticed that the most challenging part of growing a business isn't the strategy or the market—it's getting out of your way?
My recent conversation with Reg Zeller blew me away because he's mastered something I struggled with in my entrepreneurial journey: building a thriving business without constant intervention.
After years in the Fortune 500 world, Reg has done what many dream of but few achieve. In just five years, he's built CaneKast from a single $2.7M foundry into a $15M powerhouse. But here's what caught my attention—he did it by systematically removing himself from the business. He even jokes about his "8-hour work month," but the results speak for themselves.
What fascinates me most is how Reg flipped the traditional entrepreneurial playbook. Instead of being the driving force behind every decision (a trap I've fallen into myself), he's focused on creating systems and teams that perform better without him. Having built and sold companies myself, this is pure gold for any entrepreneur feeling chained to their business.
Here's why this matters if you're building a bootstrapped company:
What makes Reg's story particularly valuable is his brutal honesty. He openly admits to being a "terrible operator" and shares how he built a team that runs the business better than he ever could. As someone who's been there, this level of self-awareness is rare and invaluable.
The practical takeaway? Start identifying where you're the bottleneck and systematically work to make yourself unnecessary. I know it sounds counterintuitive - I had to wrestle with this myself - but the less the business needs you for daily operations, the more valuable it becomes.
Want to hear the entire conversation and learn precisely how Reg removed himself from operations while growing his company's value 5X? Listen to the complete episode at Beyond8Figures.com. I dig deep into his strategies for building self-running systems and how he's creating a business designed to outlast him.
If you're wrestling with stepping back from daily operations or looking to build more value in your business, you should take advantage of this. As someone who's built and sold companies, I can tell you - Reg's insights are pure gold for any entrepreneur ready to scale beyond their limitations.
Having built and sold multiple companies, I understand the delicate balance of stepping back strategically while maintaining business momentum - it's why I now help other entrepreneurs create systems and teams that can thrive without constant owner involvement. Through Beyond8Figures and my consulting practice, I guide business owners in identifying critical operational bottlenecks, implementing the right metrics and processes, and transforming their role from operator to strategic leader - all while protecting and enhancing current business value. So, if you're ready to build a more valuable business that doesn't depend on your daily presence, book a call with me or DM me on X to explore how we can systematically increase your company's value while reducing its dependence on you.
Key Insights:
Reg's best advice for entrepreneurs:
“I need to make decisions that maximize the value of the company and maximize the most impact to our folks that work for us.”
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A.J. here. My recent conversation with Cambridge Professor Hamza Mudassir completely changed how I think about business strategy in the age of AI. Hamza isn't just another academic—he's led three $650M+ exits and has uniquely positioned himself at the intersection of practical business success and cutting-edge AI research.
About Hamza Mudassir
Hamza Mudassir is a Strategy Lecturer at Cambridge University, where he brings digital disruption to life for his MBA, EMBA, and MPhil students. He’s also the founder of two ventures—Platypodes.io and Strategize.inc—where he helps businesses navigate big changes in AI and corporate strategy. With an MBA from the Cambridge Judge Business School, advanced AI strategy training at MIT, and M&A at INSEAD, Hamza combines deep expertise with hands-on experience.
Over the years, Hamza has held top roles at companies like Amazon, Jagex, and Adstream, leading them through significant growth and successful sales—three in the past six years! His insights on strategy and AI frequently appear in Harvard Business Review and Fast Company, bringing his unique take on the future of business to a broad audience. Outside work, he’s a die-hard gamer with every console imaginable, often joined by his two Ragdoll cats for gaming marathons while helping his daughter reach her dream of being a KPop star.
What struck me most was his insight that the era of rigid business frameworks is ending. These frameworks were created when we had limited data and needed simple models to understand complex business environments. But now, AI can simulate millions of scenarios, incorporating centuries of business wisdom, market dynamics, and competitive responses.
During our conversation, I shared how I recently helped increase an acquisition price by $150K simply by using AI to analyze negotiation patterns. This isn't theoretical, and Hamza explained how it's happening now, and entrepreneurs who need to pay attention risk being left behind.
What fascinated me was Hamza's prediction that within 5-10 years, AI will assist in things like negotiating and making most routine business decisions, leaving entrepreneurs free to focus on big-picture innovation and exceptional situations. He compared where we are now to "the Wild West of AI" - a time of incredible opportunity for those willing to embrace it.
Also, what resonated with me was that the best businesses aren't the ones with the fanciest strategies—they're the ones that consistently execute the basics well. But as entrepreneurs, we all know how hard it is to maintain that consistency while juggling fires, opportunities, and daily chaos.
This is where AI becomes your secret weapon - not for replacing your judgment, but for:
- Testing decisions against millions of scenarios before committing resources
- Identifying blind spots in your thinking (we all have them)
- Keeping you focused on proven growth drivers when shiny objects appear
- Providing pattern-matching insights from centuries of business history
- Challenging your assumptions with data-driven perspectives
In this episode, we dive deep into practical steps entrepreneurs can take to leverage AI for better strategic decisions, including:
- How to ensure your business data is clean and properly structured
- Ways to experiment with current AI tools to analyze patterns in your business decisions
- Focusing on using AI to maintain consistency in your core business processes
- Identifying areas where AI can help you stick to proven strategies instead of chasing every new opportunity
If you're building a business that needs to thrive in the AI age (and that's all of us), this is an episode you can't miss.
Key Insights:
Hamza's best advice for entrepreneurs:
"You could have an AI that can effectively not just navigate a digital twin of your company and make great decisions and do it in a variety of scenarios that you can learn from. But over time, if you interact with it enough, you are effectively creating a digital twin of your own self."
From Chaos to Clarity: Let’s Work Together for AI to Help You Grow
After this fascinating conversation with Hamza, I want to help you implement these insights for your business. As someone who's worked with many companies over the years, I understand the challenges of implementing new strategies while maintaining daily operations. Through Beyond8Figures and my consulting practice, I help entrepreneurs set up the right analytics infrastructure and identify which decisions will benefit most from AI assistance - without disrupting their current operations. We start with the basics: ensuring your data is clean and your metrics are meaningful. Then, we build toward more sophisticated AI applications that enhance your decision-making process. Small, strategic steps in the right direction can significantly improve how you run your business. Connect with me on LinkedIn or through Beyond8Figures.com to explore how we can help your business thrive in the AI age.
Schedule a chat to turn these AI insights into practical tools for your business.
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Resources Mentioned:
• Harvard Business Review article: "AI Can (Mostly) Outperform Human CEOs
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When I first got into entrepreneurship, I thought starting from scratch was the only way. I built my agency from the ground up, but after learning from people like Walker Deibel, I see that business acquisition often makes way more sense. Imagine taking over a business that already has customers, revenue, and operations. You can scale faster without all the initial growing pains—it’s a smarter, quicker way to grow compared to starting fresh every time.
About Walker Deibel
Walker Deibel is an outstanding entrepreneur with more than a decade of experience buying and scaling businesses, having successfully acquired 7 companies and co-founded several startups along the way. He’s the author of the best-seller Buy Then Build, a must-read for anyone looking to grow through business acquisition. As an M&A advisor with Quiet Light, Walker helps online businesses navigate their exits. Through his program, Acquisition Lab, he shares his personal journey and practical strategies to teach entrepreneurs why buying an existing company can be the smartest path to growth—and how to do it right.
Key Insights:
Walker's best advice for entrepreneurs:
"If you can bridge the old economy and the new economy, that's actually the very unique opportunity that we have in our lifetime."
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When I think about a business roadmap, I see it as the strategy that turns your vision into reality. Looking back, I wish I had one from the start. Entrepreneurs like myself often get lost in the hustle—focused on putting out fires and chasing growth without a real plan. And that’s where things fall apart. After my conversation with Bruce Eckfeldt, I wish I had a well-crafted roadmap that could have saved me from unnecessary stress and reactive decisions. In this episode, he explains the difference between controlled growth and chaos and how it can help your business grow.
About Bruce Eckfeldt
Bruce Eckfeldt is an experienced entrepreneur and business coach who specializes in helping companies grow and prepare for successful exits. Over the years, he has led multiple businesses through big growth phases, building strong leadership teams and creating clear roadmaps for sustainable success. As a 5X Inc. 500 CEO Award Winner, Bruce knows firsthand what it takes to scale a business effectively.
He’s certified in Scaling Up, 3HAG/Metronomics, and Predictive Index, using these proven methods to guide businesses through challenges and unlock their full potential. Bruce is also passionate about personal growth and leadership development, which he incorporates into his coaching.
Whether you're looking to grow, build a high-performing team, or plan for an eventual exit, Bruce offers the experience and strategies needed to make it happen. His focus is on helping entrepreneurs create businesses that are strong, scalable, and ready for whatever comes next.
Key Insights:
Bruce's best advice for entrepreneurs:
"Most businesses think growth is about hustle, but if you don’t have the right structure or leadership team in place, you’re going to run into chaos. You need to build a foundation that can handle scaling without falling apart."
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Balancing business growth with family life has been a challenge for me for years. As a husband and father of three wonderful children, everything I do is with my family in mind. I’ve often found myself grinding, trying to scale, but feeling stuck in the day-to-day operations. When I heard Brian Keane, fitness entrepreneur and ultra-endurance athlete, talk about how scalable business models can automate growth, it really struck a chord. He talks about how automating repetitive tasks, delegating what doesn’t need your personal attention, and setting up systems can free up time and energy - and that’s the real win.
About Brian Keane
Brian Keane, a fitness entrepreneur and the CEO of Brian Keane Fitness LLC, has built a thriving business by combining his passion for health with smart, scalable strategies. A former elementary school teacher, Brian transitioned into the fitness world in 2012, becoming a professional fitness model and setting up his own business. He has since become a 3-time bestselling author and the host of one of the top health podcasts globally.
His journey includes incredible endurance feats, like running six back-to-back marathons through the Sahara Desert, 230km through the Arctic Circle, and finishing in the top 10 of the Jackpot 100-mile ultra marathon in 2020. Over the years, Brian has grown his business by offering high-ticket coaching, bestselling books, and evergreen online courses that run on autopilot. His approach has allowed him to create a lifestyle of freedom, where he focuses on his passions while the business grows.
Key Insights:
Brian's best advice for entrepreneurs:
“Create a business you never want to retire from; longevity is the secret to wealth creation.”
Connect with Brian Keane:
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Entrepreneurship is a risky game, but you can significantly reduce that risk with strategic acquisitions. This method allows you to take over existing businesses that already have proven cash flows and established customer bases. Being particularly interested in acquiring a company, I talked to Lisa Forrest, an expert at Live Oak Bank, about facilitating these types of smart business moves through SBA financing. In this episode, she explains how to use these loans effectively to secure successful acquisitions and create more prosperous entrepreneurial journeys.
About Lisa Forrest
Lisa Forrest is the Co-Director of Sponsor Finance/Searchfund Lending at Live Oak Bank with over 30 years of experience in banking. She focuses on helping small business owners with both SBA and Conventional lending. Lisa is well-known across the country for her expertise in M&A deal structuring, especially within the Searchfund community. She helps entrepreneurs buy established companies and reduce risks by finding the right financing solutions.
Lisa is particularly passionate about educating and supporting the next generation of business leaders, providing resources like cash flow models and executive summaries to simplify the acquisition process. Her hands-on, approachable style makes her a trusted partner in the acquisition space.
Key Insights:
Lisa's best advice for entrepreneurs:
“Cash flow is gonna be king and making sure you're not overpaying for a company, and you're not overleveraging it.”
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Over the summer, my team and I dove deep into experimenting with AI. AI in business has been a game changer - from automating tasks to uncovering hidden opportunities; it is reshaping how entrepreneurs like us work smarter, not harder. I’ve tried some incredible tools; this episode is all about what I’ve learned.
About A.J. Lawrence
A.J. Lawrence is the Founder and CEO of the award-winning JAR Group, a global growth strategy agency and host of Beyond 8 Figures. With multiple 7-figure exits and leading his agency to the INC. 500 twice, A.J. is a seasoned growth strategist, mentor, and angel investor. Passionate about experimenting with AI and innovative business strategies, he helps entrepreneurs streamline their operations and uncover hidden opportunities. A true “journeyman entrepreneur,” A.J. loves learning from experts and applying those insights to drive success in business and life.
Key Insights:
A.J.'s best advice for entrepreneurs:
"Sometimes what looks like an overpriced deal could be undervalued if you realize you can create more value than is being seen on paper."
Tools mentioned:
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*Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.
When is the best time to sell your business? According to Mac Lackey, it’s never too early to prepare. Drawing from his six successful exits, Mac believes in the power of a strategic exit—selling based on unique value rather than financials. It’s all about thinking ahead and identifying what makes your company special. Whether you sell in one year or five, being ready allows you to seize opportunities and maximize your business's worth.
About Mac Lackey
Mac Lackey has been building and selling businesses for over 25 years. He’s launched six companies across industries like tech, media, and apparel, with each one successfully exiting for seven or eight figures. Mac’s entrepreneurial journey has been defined by smart decision-making, from launching his first web-based company during the early days of the internet to consistently recognizing market opportunities. Known for his knack for spotting early trends and creating strategic value, Mac helps other entrepreneurs prepare for lucrative exits through his program, ExitDNA, where he helps founders prepare for profitable exits.
Key Insights:
Mac's best advice for entrepreneurs:
“The early exit is the easier exit.”
Connect with Mac Lackey:
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When I sold my last business, I struggled because I wasn't prepared from the beginning. Having a clear exit plan, knowing my business's value, and keeping important documents organized would have made a major difference. I wish I met Rachel Murphy back then because she had a solid strategy from day one. She built relationships with potential buyers early, focused on revenue growth, and understood the importance of brand strength.But now you can learn from her and make your future exit as smooth as possible!
About Rachel Murphy
Rachel Murphy is a successful entrepreneur with over 20 years of experience in the digital and health sectors. She has founded and exited two companies, including Difrent, an award-winning digital services company that delivered transformational projects for the NHS and other public sector clients. Her expertise in user-centered design and digital solutions has made a significant impact in these fields.
Currently, she leads The Grafter, a consultancy helping professional services businesses grow, scale, and exit, maximizing their value. Rachel is also a public speaker and health tech advisor. Her strategic approach focuses on early exit planning, understanding business valuation, and organized documentation.
Key Insights:
Rachel's best advice for entrepreneurs:
“I always encourage founders to do is be honest about what's working and what isn't in their business.”
Connect with Rachel Murphy:
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Ever wonder why some businesses thrive while others struggle? The key is strategic alignment. Ray Titus’s experience shows that aligning your company’s mission, goals, and decisions ensures everyone is working towards the same vision. For Ray, this alignment has been crucial in growing his franchise empire over 37 years, proving that when your team is strategically aligned, success follows.
About Ray Titus
Ray Titus is a visionary entrepreneur with a rich legacy in the franchise world. Growing up in a family where entrepreneurship was the norm, Ray absorbed the principles of hard work, innovation, and strategic thinking from a young age. As the CEO and founder of United Franchise Group (UFG), he transformed a single Signarama store into a global network of 10 brands spanning over 80 countries.
Ray’s approach is rooted in the power of strategic alignment—ensuring that every business decision supports a clear, unified vision. His leadership has not only expanded UFG’s global footprint but also empowered thousands of entrepreneurs to achieve their own business success. Passionate about education, Ray founded the Titus Franchise Center at Palm Beach Atlantic University, nurturing the next generation of franchise innovators. With nearly four decades of experience, Ray continues to drive growth, inspire others, and leave a lasting impact on the franchise industry.
Key Insights:
Ray's best advice for entrepreneurs:
“You gotta know the mission statement. You gotta live the mission statement. It's one sentence.”
Get Ray’s books: “YOU’RE NOT LISTENING TO ME,” “The Challenge,” “Selling Today,” “Round the Clock,” “Laws of Inevitability,” and “Put a Little JJ In Your Life.”
Resources Mentioned:
Connect with Ray Titus:
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Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.
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