Beyond 8 Figures

When I first got into entrepreneurship, I thought starting from scratch was the only way. I built my agency from the ground up, but after learning from people like Walker Deibel, I see that business acquisition often makes way more sense. Imagine taking over a business that already has customers, revenue, and operations. You can scale faster without all the initial growing pains—it’s a smarter, quicker way to grow compared to starting fresh every time.

About Walker Deibel

Walker Deibel is an outstanding entrepreneur with more than a decade of experience buying and scaling businesses, having successfully acquired 7 companies and co-founded several startups along the way. He’s the author of the best-seller Buy Then Build, a must-read for anyone looking to grow through business acquisition. As an M&A advisor with Quiet Light, Walker helps online businesses navigate their exits. Through his program, Acquisition Lab, he shares his personal journey and practical strategies to teach entrepreneurs why buying an existing company can be the smartest path to growth—and how to do it right.

Key Insights:

• Focus on recurring revenue models. When buying a business, prioritize those with recurring revenue, like subscription models. This gives you a reliable income stream and makes the business more stable, allowing you to plan and scale with greater confidence.
• Look for underperforming businesses. Find companies that aren’t doing well because of bad management or outdated systems. After buying them, improve operations, marketing, or customer service to increase profits and grow the business.
• Combine resources. If you buy multiple businesses, find ways for them to share resources, like employees or marketing efforts. This saves money and helps all the businesses grow more efficiently.
• Plan for the future sale. From the start, think about how to make the business more valuable when you want to sell it. Improve profits and streamline operations so you can sell it at a higher price later.
• Modernize traditional businesses. Find older businesses that could benefit from modern updates like better online marketing or e-commerce. You can increase their value by bringing them up to date.

Walker's best advice for entrepreneurs:

Connect with Walker Deibel:

• LinkedIn
• YouTube
• X
• Buy Then Build
• Acquisition Lab

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

When I think about a business roadmap, I see it as the strategy that turns your vision into reality. Looking back, I wish I had one from the start. Entrepreneurs like myself often get lost in the hustle—focused on putting out fires and chasing growth without a real plan. And that’s where things fall apart. After my conversation with Bruce Eckfeldt, I wish I had a well-crafted roadmap that could have saved me from unnecessary stress and reactive decisions. In this episode, he explains the difference between controlled growth and chaos and how it can help your business grow.  

About Bruce Eckfeldt

Bruce Eckfeldt is an experienced entrepreneur and business coach who specializes in helping companies grow and prepare for successful exits. Over the years, he has led multiple businesses through big growth phases, building strong leadership teams and creating clear roadmaps for sustainable success. As a 5X Inc. 500 CEO Award Winner, Bruce knows firsthand what it takes to scale a business effectively.

He’s certified in Scaling Up, 3HAG/Metronomics, and Predictive Index, using these proven methods to guide businesses through challenges and unlock their full potential. Bruce is also passionate about personal growth and leadership development, which he incorporates into his coaching.

Whether you're looking to grow, build a high-performing team, or plan for an eventual exit, Bruce offers the experience and strategies needed to make it happen. His focus is on helping entrepreneurs create businesses that are strong, scalable, and ready for whatever comes next.

Key Insights:

• Think like a CEO, not a founder. As your business grows, you need to stop doing everything yourself. Trust your team to handle the day-to-day so you can focus on leading and growing the company.
• Focus on sustainable growth, not hustle. Entrepreneurs often prioritize busy work over structure, but Bruce believes that without the right processes and leadership team, growth can lead to chaos. Set up scalable systems early on for sustainable, controlled growth.
• Reduce business risks. Whenever possible, try to reduce reliance on key clients or single revenue streams. Not only does it make your business vulnerable if something goes wrong, but it also limits your growth potential. Start identifying areas where you can expand, whether by attracting new types of customers, offering additional services, or developing new products. 
• Create clear roles and responsibilities. Make sure everyone on your team knows exactly what they are responsible for. This helps avoid confusion and keeps the business running smoothly as you grow.
• Review your strategy. After developing a strategy, expect it to evolve. The initial roadmap will be wrong in many ways, but the important part is identifying gaps and continuously improving the strategy based on new insights.

Bruce's best advice for entrepreneurs:

Connect with Bruce Eckfeldt:

• LinkedIn
• Website
• Instagram
• X
• YouTube
• Inc.com column
• Podcast

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Balancing business growth with family life has been a challenge for me for years. As a husband and father of three wonderful children, everything I do is with my family in mind. I’ve often found myself grinding, trying to scale, but feeling stuck in the day-to-day operations. When I heard Brian Keane, fitness entrepreneur and ultra-endurance athlete, talk about how scalable business models can automate growth, it really struck a chord. He talks about how automating repetitive tasks, delegating what doesn’t need your personal attention, and setting up systems can free up time and energy - and that’s the real win.

About Brian Keane

Brian Keane, a fitness entrepreneur and the CEO of Brian Keane Fitness LLC,  has built a thriving business by combining his passion for health with smart, scalable strategies. A former elementary school teacher, Brian transitioned into the fitness world in 2012, becoming a professional fitness model and setting up his own business. He has since become a 3-time bestselling author and the host of one of the top health podcasts globally. 

His journey includes incredible endurance feats, like running six back-to-back marathons through the Sahara Desert, 230km through the Arctic Circle, and finishing in the top 10 of the Jackpot 100-mile ultra marathon in 2020. Over the years, Brian has grown his business by offering high-ticket coaching, bestselling books, and evergreen online courses that run on autopilot. His approach has allowed him to create a lifestyle of freedom, where he focuses on his passions while the business grows.

Key Insights:

• Optimize with data and feedback. Regularly review what’s working by using tools like customer feedback, analytics, and automation metrics to continually improve and optimize business processes.
• Develop evergreen products. Create products or courses that you build once and sell repeatedly. Brian’s evergreen fitness courses generate passive income with minimal ongoing work.
• Automate key processes. Identify repetitive tasks in your business like customer onboarding, email marketing, or payments, and use software to automate them. Tools like Zapier, automated emails, or CRMs can help you streamline these tasks efficiently.
• Focus on niche markets. Narrow your target audience to a specific niche where you can offer specialized products or services. This can help you stand out from competitors and better meet the unique needs of your audience.
• Build a strong personal brand. Invest time in building your personal brand through content creation, public speaking, and appearances. Establish yourself as an authority in your field, which will naturally attract more clients and opportunities.

Brian's best advice for entrepreneurs:

Connect with Brian Keane:

• Instagram
• Facebook
• YouTube

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Entrepreneurship is a risky game, but you can significantly reduce that risk with strategic acquisitions. This method allows you to take over existing businesses that already have proven cash flows and established customer bases. Being particularly interested in acquiring a company, I talked to Lisa Forrest, an expert at Live Oak Bank, about facilitating these types of smart business moves through SBA financing. In this episode, she explains how to use these loans effectively to secure successful acquisitions and create more prosperous entrepreneurial journeys.

About Lisa Forrest

Lisa Forrest is the Co-Director of Sponsor Finance/Searchfund Lending at Live Oak Bank with over 30 years of experience in banking. She focuses on helping small business owners with both SBA and Conventional lending. Lisa is well-known across the country for her expertise in M&A deal structuring, especially within the Searchfund community. She helps entrepreneurs buy established companies and reduce risks by finding the right financing solutions.

Lisa is particularly passionate about educating and supporting the next generation of business leaders, providing resources like cash flow models and executive summaries to simplify the acquisition process. Her hands-on, approachable style makes her a trusted partner in the acquisition space.

Key Insights:

• Develop your own acquisition criteria. Define what type of business fits your goals before looking for companies. Consider industry, size, location, and cash flow. This helps you target businesses that align with your long-term vision and reduces wasted time looking at the wrong opportunities.
• Use cash flow models to evaluate deals. Before committing to an acquisition, use cash flow models to assess a company's financial health. By running scenarios, you can ensure the business will generate enough income to cover debt and other expenses after purchase.
• Take advantage of the “Silver Wave.” Many baby boomer business owners are retiring and looking to sell. Explore industries where this is happening to find well-established businesses available at reasonable prices.
• Maintain financial discipline. It’s important not to overpay or over-leverage when acquiring a business. Ensure the acquisition makes financial sense by carefully analyzing the business’s cash flow and ensuring there is room for market shifts or operational challenges.
• Prepare for post-acquisition integration. You need a plan for integrating the acquired business, including merging teams, operations, and cultures. Having a clear integration strategy minimizes disruption and improves operational efficiency.

Lisa's best advice for entrepreneurs:

Connect with Lisa Forrest:

• LinkedIn
• X

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Over the summer, my team and I dove deep into experimenting with AI. AI in business has been a game changer - from automating tasks to uncovering hidden opportunities; it is reshaping how entrepreneurs like us work smarter, not harder. I’ve tried some incredible tools; this episode is all about what I’ve learned.

About A.J. Lawrence
A.J. Lawrence is the Founder and CEO of the award-winning JAR Group, a global growth strategy agency and host of Beyond 8 Figures. With multiple 7-figure exits and leading his agency to the INC. 500 twice, A.J. is a seasoned growth strategist, mentor, and angel investor. Passionate about experimenting with AI and innovative business strategies, he helps entrepreneurs streamline their operations and uncover hidden opportunities. A true “journeyman entrepreneur,” A.J. loves learning from experts and applying those insights to drive success in business and life.

Key Insights:

• Use AI to simplify work. I’ve been using Google’s Notebook LLM to upload documents, emails, and notes, and it automatically creates summaries, FAQs, and key takeaways. This has saved me much time, especially when working with clients on their business strategies. It’s a great way to get instant insights from your notes. 
• Build a solid marketing and sales foundation. One of the first things I advise entrepreneurs to focus on is creating a robust and long-term marketing and sales structure. You need this foundation to hit the ground running and ensure sustained growth. 
• Customize AI inputs. When I use AI tools, I fine-tune the inputs by feeding them references from key business books or industry data. This helps generate more accurate, personalized insights for the specific project I’m working on. Don’t rely on default settings; get the AI to work for your needs.
• Position your business like a pro. Positioning is everything. You're missing out on opportunities if you’re not showing up in the right light. It’s not just about having a website—crafting a professional presence that attracts the right people. 
• Outsource due diligence to experts. I’m a big believer in working with specialists for due diligence. While AI is great for evaluating marketing and sales, there are areas where I always bring in an expert. It lets me focus on the bigger picture—growth, strategy, and execution while the pros handle the technical details of the acquisition.

A.J.'s best advice for entrepreneurs:

Tools mentioned:

• Notebook LLM from Google
• Google's Voice API
• Synthesia*
• Perplexity

Connect with A.J. Lawrence:

• LinkedIn
• X

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

*Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

When is the best time to sell your business? According to Mac Lackey, it’s never too early to prepare. Drawing from his six successful exits, Mac believes in the power of a strategic exit—selling based on unique value rather than financials. It’s all about thinking ahead and identifying what makes your company special. Whether you sell in one year or five, being ready allows you to seize opportunities and maximize your business's worth.

About Mac Lackey

Mac Lackey has been building and selling businesses for over 25 years. He’s launched six companies across industries like tech, media, and apparel, with each one successfully exiting for seven or eight figures. Mac’s entrepreneurial journey has been defined by smart decision-making, from launching his first web-based company during the early days of the internet to consistently recognizing market opportunities. Known for his knack for spotting early trends and creating strategic value, Mac helps other entrepreneurs prepare for lucrative exits through his program, ExitDNA, where he helps founders prepare for profitable exits. 

Key Insights:

• Prepare for your exit early. Don’t wait until you’re ready to sell. Begin planning your exit as soon as possible by organizing finances, improving operations, and creating value.
• Sell when the market is right. Timing is crucial. Monitor market trends and industry shifts so you can sell at a time when your business is most valuable.
• Focus on product-market fit. Instead of worrying about building a massive company right away, focus on finding the right product-market fit. Once you get that right, you can grow faster.
• Tell a compelling story. Create a clear narrative that explains why your business is valuable. Tailor this story to appeal to potential buyers, highlighting benefits of your business.
• Stay curious and adaptable. Mac attributes his success to his intellectual curiosity and willingness to adapt. Ask questions about what’s changing in the world, and be ready to pivot your business model or strategy as necessary.

Mac's best advice for entrepreneurs:

Connect with Mac Lackey:

• Website
• LinkedIn
• Instagram
• X

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

When I sold my last business, I struggled because I wasn't prepared from the beginning. Having a clear exit plan, knowing my business's value, and keeping important documents organized would have made a major difference. I wish I met Rachel Murphy back then because she had a solid strategy from day one. She built relationships with potential buyers early, focused on revenue growth, and understood the importance of brand strength.But now you can learn from her and make your future exit as smooth as possible!  

About Rachel Murphy

Rachel Murphy is a successful entrepreneur with over 20 years of experience in the digital and health sectors. She has founded and exited two companies, including Difrent, an award-winning digital services company that delivered transformational projects for the NHS and other public sector clients. Her expertise in user-centered design and digital solutions has made a significant impact in these fields.

Currently, she leads The Grafter, a consultancy helping professional services businesses grow, scale, and exit, maximizing their value. Rachel is also a public speaker and health tech advisor. Her strategic approach focuses on early exit planning, understanding business valuation, and organized documentation.

Key Insights:

• Understand your valuation. Understand the factors that contribute to your business's value, such as revenue growth, profitability, intellectual property, and brand strength.
• Diversify offerings. Explore opportunities to expand into related sectors. For instance, if your business is in healthcare, consider entering private healthcare, pharmaceuticals, or life sciences to diversify and increase market presence.
• Document important processes. Develop detailed documentation of your business processes. This includes creating a playbook that outlines how your business operates, which is essential for scaling and for potential buyers.
• Develop a strong brand. A recognizable and trusted brand can significantly enhance your business’s valuation and appeal to buyers.
• Be honest. Be upfront about the strengths and weaknesses of your business. Buyers appreciate transparency and it builds trust, which can lead to smoother negotiations and a more realistic valuation.

Rachel's best advice for entrepreneurs:

Connect with Rachel Murphy:

• LinkedIn
• Instagram
• X

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Ever wonder why some businesses thrive while others struggle? The key is strategic alignment. Ray Titus’s experience shows that aligning your company’s mission, goals, and decisions ensures everyone is working towards the same vision. For Ray, this alignment has been crucial in growing his franchise empire over 37 years, proving that when your team is strategically aligned, success follows.

About Ray Titus

Ray Titus is a visionary entrepreneur with a rich legacy in the franchise world. Growing up in a family where entrepreneurship was the norm, Ray absorbed the principles of hard work, innovation, and strategic thinking from a young age. As the CEO and founder of United Franchise Group (UFG), he transformed a single Signarama store into a global network of 10 brands spanning over 80 countries. 

Ray’s approach is rooted in the power of strategic alignment—ensuring that every business decision supports a clear, unified vision. His leadership has not only expanded UFG’s global footprint but also empowered thousands of entrepreneurs to achieve their own business success. Passionate about education, Ray founded the Titus Franchise Center at Palm Beach Atlantic University, nurturing the next generation of franchise innovators. With nearly four decades of experience, Ray continues to drive growth, inspire others, and leave a lasting impact on the franchise industry.

Key Insights:

• Stand out in the market. Identify what makes your business unique and focus on that to differentiate yourself from competitors. Whether it’s a unique product, exceptional customer service, or a novel business model, make sure your uniqueness is clear to your customers.
• Simplify your mission statement. A mission statement should be clear, concise, and actionable. Ray advises that it should be one sentence long and known by every employee. This keeps everyone aligned and focused on the primary goal of the business.
• Delegate your weaknesses. Recognize areas where you are not strong and hire people who can fill those gaps. This helps your business stay well-rounded and capable of addressing all aspects necessary for success.
• Adapt quickly. When unexpected challenges arise, be ready to pivot your business model. Identify new needs in the market and adjust your products or services to meet them. Quick adaptation can turn a crisis into a growth opportunity.
• Set and achieve key milestones. Identify the three most important goals for your business at any given time. Focus your energy and resources on achieving these goals before tackling less critical tasks. 

Ray's best advice for entrepreneurs:

Get Ray’s books: “YOU’RE NOT LISTENING TO ME,” “The Challenge,” “Selling Today,” “Round the Clock,” “Laws of Inevitability,” and “Put a Little JJ In Your Life.”

Resources Mentioned:

• Signarama
• Fully Promoted
• Transworld Business Advisors
• Accurate Franchising Incorporated
• Exit Factor
• Titus Center for Franchising
• Profit First
• Straight-Line Leadership
• Lincoln on Leadership
• The 6 Types of Working Genius 
• Death by Meeting
• The Five Dysfunctions of a Team
• Buy then Build
• Grit
• The Founder

Connect with Ray Titus:

• LinkedIn
• Website

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

We often talk about strategy—growth strategy, sales strategy, marketing strategy. When it comes to content, strategic content is a game-changer. Aligning content with clear goals builds trust and credibility, leading to sustainable growth. This strategy (pun intended) can work for any business, and today, John Hall, an entrepreneur and growth architect, is telling us how to make the most out of it. 

About John Hall

John Hall is a co-founder of Influence, which he grew to 100 employees and sold in 2018. Now, as the Chief Strategist at Relevance.com and co-founder of Calendar.com, he helps people manage their time and relationships better. He’s also the author of the best-selling book “Top of Mind” and has won the EY Entrepreneur of the Year Award.

John shares his entrepreneurial insights in weekly columns for Forbes and Inc. and writes for over 50 publications, including CNBC, Harvard Business Review, and Fast Company. Known for his straight talk in PR, SEO, and thought leadership, he’s invested in many successful businesses. When he's not working, John loves spending time with his family. He’s passionate about helping great companies and people thrive.

Key Insights:

• Target the right audience. Use specific, detailed keywords to attract the right people for your business to reach those who are most likely to convert into clients.
• Measure, measure, measure. Regularly evaluate how well your content is performing against your business goals. Use these insights to tweak your strategies and improve your results.
• Invest in sustainable growth. Focus on investments and clients who are committed to ethical, sustainable practices. This not only ensures long-term success but also aligns with your values.
• Leverage AI for content creation. AI tools can help you create, repurpose, and optimize content more efficiently. Incorporate AI to streamline your content process and keep the quality high.
• Focus on quality over quantity. Producing high-quality, impactful content is more beneficial than churning out large volumes of mediocre material. Quality content builds credibility and engages your audience more effectively.

John's best advice for entrepreneurs:

Get John’s book “Top of Mind”

Connect with John Hall:

• LinkedIn
• Instagram
• X
• Website

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website

Affiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

Being adaptable isn’t just a nice-to-have—it’s essential for any entrepreneur who wants to see their business thrive for years to come. Flexibility in business helps you to navigate unexpected challenges, seize new opportunities, and pivot when necessary. My interview with Bakari Akil reminded me of just how important it is to build your business with that flexibility at the core, so that you can effectively address any changes in the market without having to reinvent your operations every single time. 

About Bakari Akil

Bakari Akil is an experienced entrepreneur and investor with a strong background in acquisitions and business development. As the Managing Director of Graves Hall Capital, Bakari has successfully led the acquisition of several companies, demonstrating a keen eye for identifying valuable opportunities. His approach to entrepreneurship is rooted in flexibility and adaptability, allowing him to navigate complex deals and build a diverse portfolio of businesses.

Other than his work in acquisitions, Bakari loves sharing his knowledge and experiences in digital nomadism. He has traveled extensively while managing his ventures, proving that with the right strategy, business can be conducted from anywhere in the world. 

Key Insights:

• Diversify your investments. I’ve always believed in spreading your business interests across different industries. This way, if one area faces challenges, others can keep your overall business stable.te
• Delegate to experts. Hire experienced professionals to handle daily operations. This frees you up to focus on strategic decisions and big-picture growth instead of wasting your time on small tasks. 
• Prioritize recurring revenue. Look for businesses with steady, recurring revenue. This ensures a reliable cash flow and helps your business stay resilient.
• Do your homework. Always visit and verify business operations in person before making any big decisions. This ensures you’re getting exactly what you expect.
• Avoid depending on key individuals. Structure your business so that its success isn’t tied to one person. This makes transitions smoother and reduces risk of making your operations stuck because someone isn’t there. 

Bakari's best advice for entrepreneurs:

Connect with Bakari Akil:

• LinkedIn
• Instagram
• YouTube

Follow Beyond 8 Figures:

• LinkedIn
• X
• Website