When I think about a business roadmap, I see it as the strategy that turns your vision into reality. Looking back, I wish I had one from the start. Entrepreneurs like myself often get lost in the hustle—focused on putting out fires and chasing growth without a real plan. And that’s where things fall apart. After my conversation with Bruce Eckfeldt, I wish I had a well-crafted roadmap that could have saved me from unnecessary stress and reactive decisions. In this episode, he explains the difference between controlled growth and chaos and how it can help your business grow.  

About Bruce Eckfeldt

Bruce Eckfeldt is an experienced entrepreneur and business coach who specializes in helping companies grow and prepare for successful exits. Over the years, he has led multiple businesses through big growth phases, building strong leadership teams and creating clear roadmaps for sustainable success. As a 5X Inc. 500 CEO Award Winner, Bruce knows firsthand what it takes to scale a business effectively.

He’s certified in Scaling Up, 3HAG/Metronomics, and Predictive Index, using these proven methods to guide businesses through challenges and unlock their full potential. Bruce is also passionate about personal growth and leadership development, which he incorporates into his coaching.

Whether you're looking to grow, build a high-performing team, or plan for an eventual exit, Bruce offers the experience and strategies needed to make it happen. His focus is on helping entrepreneurs create businesses that are strong, scalable, and ready for whatever comes next.

Key Insights:

• Think like a CEO, not a founder. As your business grows, you need to stop doing everything yourself. Trust your team to handle the day-to-day so you can focus on leading and growing the company.
• Focus on sustainable growth, not hustle. Entrepreneurs often prioritize busy work over structure, but Bruce believes that without the right processes and leadership team, growth can lead to chaos. Set up scalable systems early on for sustainable, controlled growth.
• Reduce business risks. Whenever possible, try to reduce reliance on key clients or single revenue streams. Not only does it make your business vulnerable if something goes wrong, but it also limits your growth potential. Start identifying areas where you can expand, whether by attracting new types of customers, offering additional services, or developing new products. 
• Create clear roles and responsibilities. Make sure everyone on your team knows exactly what they are responsible for. This helps avoid confusion and keeps the business running smoothly as you grow.
• Review your strategy. After developing a strategy, expect it to evolve. The initial roadmap will be wrong in many ways, but the important part is identifying gaps and continuously improving the strategy based on new insights.

Bruce's best advice for entrepreneurs:

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