July 31, 2025

10X Return? The Simple & Effective Ads Formula with Nickolas Natali

44 minutes

Are you feeling intimidated by the thought of running ads for your

service-based business?

Us too! Many entrepreneurs struggle with this crucial aspect of

marketing, unsure where to start or how to make it work effectively.

Today I sit down with Nickolas Natali, a successful podcast host (Top 1%

whoop whoop!) and advertising expert, to finally figure out how to run

ads for service-based businesses (and online as you’ll see at the end!)

We dive into actionable strategies that you can implement today to boost

your lead generation and conversions.

Today’s #GoldenBoulders!

• A simple, clear roadmap for setting up and testing ads for your

service-based business

• The key components of an effective offer formula

• Where to focus 80% of your attention in your ad strategy

• How to choose the right offer to test your ad system

• The balance between organic content and paid advertising

You’ll have a clear understanding of how to create an effective ad

strategy that drives conversations and conversions for your

service-based business.

Enjoy and let’s make some $$$

Timestamped Overview:

[00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix

[00:02:40] Nick’s background: From podcasting to high-converting media strategies

[00:03:30] Luis reveals their past ad attempts and what stopped them from scaling

[00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers

[00:06:50] What to expect in your first 30 days of running ads

[00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer

[00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why)

[00:13:45] Why 80% of your budget should go into the headline and CTA

[00:16:55] The friction question: Should you make it harder or easier to convert?

[00:18:30] DMs as an ad destination — and how they outperform clunky funnels

[00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer

[00:23:40] Should you lead with high-ticket or low-ticket? Nick’s practical take

[00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean

[00:29:50] Paid ads vs. organic content — how to make them work together

[00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness

Connect with Nickolas:

Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200

LinkedIn https://www.linkedin.com/in/nickolasnatali

Instagram https://www.instagram.com/nickolasnatali/?hl=en

Website https://allthingsmediallc.com/

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Facebook

Instagram

LinkedIn

Twitter

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By BIZBROS

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