https://www.findabledigitalmarketing.com/newsletter/In this episode, I sit down with Daniela Furtado from Findable Digital Marketing to discuss why most interior designers aren't seeing results from their social media efforts. Daniela reveals why campaign marketing outperforms "always on" posting, explains the limitations of Instagram, and shares practical strategies for creating marketing that actually converts. If you're tired of posting consistently without seeing business results, this conversation offers a refreshing perspective on digital marketing for design professionals.

Hope you enjoy the episode

Beth xx

• The crucial difference between "always on" marketing and campaign marketing
• Why Instagram's average reach is only 2% (and what that means for your strategy)
• How email marketing is making a comeback for interior designers
• The surprising ROI of in-person networking versus digital advertising
• Experimenting with alternative platforms like BlueSky and Reddit
• Building a bank of reusable marketing assets
• The current state of marketing ethics and authenticity

Campaigns are short, focused efforts with specific objectives
Plan campaigns 10-12 weeks before launch for best results
Become "customer fanatics" to develop effective campaign ideas
Reuse campaign assets to maximize your investment
Consider in-person events over expensive social media advertising
Trust your instincts about marketing tactics that feel inauthentic

• How to plan a campaign timeline that works for interior designers • Creating campaigns for businesses that only need a few clients per year • Building a bank of reusable marketing assets • Balancing online presence with in-person networking • Maintaining authenticity in your marketing approach

• Interior designers frustrated with social media results • Design professionals looking for more effective marketing approaches • Entrepreneurs who want to stand out from competitors • Business owners uncomfortable with pushy marketing tactics • Anyone looking to get better returns on their marketing investment

"I'm giving you permission to stop posting on Instagram for two weeks, go away and create something really cool, really different, really swinging for the fences." - Daniela Furtado

Daniela Furtado - Findable Digital Marketing @findabledigitalmarketing

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