How To Be A Handmade Boss

#111 Are Your Etsy Prices Too Low? A Simple Handmade Pricing Method for Beginners


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Pricing handmade products on Etsy can feel weirdly stressful, especially when you’re scared of charging too much, undercharging yourself, or getting it completely wrong.

In this episode, I’m walking you through a simple beginner-friendly way to price handmade products for Etsy without using spreadsheets or overcomplicating it.

We cover:
💸 the bare minimum numbers you actually need
💸 how to include your time in your prices
💸 why so many handmade sellers undercharge
💸 how buyer psychology affects what feels “worth it”
💸 when pricing is the real issue, and when it’s actually a listing or conversion problem
💸 what to check in your Etsy shop before lowering your prices

This is mainly for beginner Etsy sellers, but the pricing advice applies on any platform if you sell handmade products.

If you’ve been guessing your prices, copying competitors, or changing numbers every time you wobble, this will help you build a much more solid pricing method.

And if you want help figuring out whether the issue is your price or your listing, grab my freebie: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It. https://www.handmadebosses.com/whynosales 

It’ll help you spot what’s actually stopping buyers from converting so you can fix the right thing first.

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.



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How To Be A Handmade BossBy Steph Cole-Lewis

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