Affiliate marketing is one of the best ways to leverage word of mouth to grow your brands, but is often incredibly challenging for CPG brands to properly execute. I invited on Krik Angacian, a two-time CPG founder (Protes and CandyCan) with one exit under his belt. He most recent founder of CPG Affiliate Partners LLC where he helps brands traverse the convoluted affiliate marketing space.

We break down why founders often fail and the 5-step process on creating a successful affiliate strategy

• SET CLEAR GOALS
• OFFER CREATION
• FIND THE RIGHT AFFILIATES
• PROVIDE VALUE TO YOUR AFFILIATES
• TRACK YOUR PERFORMANCE

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