Not using social media? You could be missing out on four major uses...and your competition could be getting an advantage.

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What you'll learn about in this construction podcast episode:

• There are three large groups of people that are critical to your business that you need to connect with...even though they aren't customers.
• The danger of transferring your habits and preferences onto other people.
• A strategy you can use to grow your team, and when you should start using it if posting positions on jobs boards isn't working.
• One of the top motivators of your employees and how social media can help you tap into it.

Other resources mentioned in this construction podcast episode:

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Webinars and training resources for construction business owners

Free video series: Secrets of Successful Contractors

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