December 06, 2022

1116: Humanize Sales Management for 20x ROI with Wesleyne Greer

43 minutes

Wesleyne Greer is the founder of Transformed Sales and host of her own show The Transformed Sales Podcast. The sales manager has a 20 times greater impact on the sales team than the salespeople themselves. By investing in the development of sales managers, organizations can see a much higher return on their investment.

This is because managers are responsible for implementing sales training and coaching programs and holding salespeople accountable. When sales managers are properly trained, they are able to uplift their teams and help them reach their full potential.

Wesleyne discusses behavior-based skills development which is the idea that addressing the root cause of certain behaviors is what improves a seller's ability to sell. This is what sets a sales leader apart from a sales boss which simply tells you what to do.

HIGHLIGHT QUOTES

Listen to the reasons why a seller isn't selling and address them - Wesleyne: "I call it behavior-based skills. We have to focus on the behaviors to drive the change. So for instance, let's say you have a KPI that somebody needs to make 50 calls a day, and you notice that they're only making 20 calls a day. So instead of saying, go make more calls, you sit them down and say, so I've noticed you haven't made the number of calls that you need to in a couple of days, help me understand the reason why. And literally being quiet and listening to what they're saying."

Humanizing sales is viewing the prospect not as a dollar sign but as a fellow human - Wesleyne: "Being a human being is literally being your natural self that you are when you're outside of work and you think you don't have to put on airs. And really being, having the ability to empathize and listen actively to whoever is sitting in front of you and not always thinking about what's next, or what to do next, or how am I going to close this deal, or what's that next thing? But focusing on the human being who's across the table from you."

Find out more about Wesleyne in the link below: