Everyone's chasing efficiency. Dynamic routing. Automated orders. Leaner headcount.

But here's what the data doesn't capture: your driver knows where the beer goes. Your rep knows when the manager's in a bad mood. And that retailer remembers who showed up when things went sideways.

Bud, Ross, and Mike dig into what human connection actually does for your business — the rep-driver relationship that most distributors ignore, why dynamic routing kills more than just efficiency, and how AI is going to amplify your best people, not replace them.

Plus: the Schlitz story. A 175-year-old brand that won the spreadsheet and lost everything else.

People still buy from people. Always have.

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Chapters

00:00 Introduction and Overview of Today's Discussion

00:52 The Importance of Human Connection in Business

05:43 Optimizing Relationships vs. Data

10:49 Dynamic Routing and Its Impact on Relationships

15:32 The Role of Delivery Drivers in Customer Satisfaction

20:42 The Importance of Communication in Sales

25:15 AI's Role in Enhancing Human Interaction

32:08 The Complexity of Decision-Making in Sales

37:08 Lessons from Schlitz: The Cost of Efficiency