One of the most effective ways to change people’s minds is to put your argument into a narrative format, a story, but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of the story we become highly susceptible to belief and attitude change.

In this episode, you’ll learn from psychologist Melanie C. Greene the four secrets to creating the most persuasive narratives possible.

- Show notes at: www.youarenotsosmart.com
- Become a patron at: www.patreon.com/youarenotsosmart

SPONSORS

• The Great Courses: Free month at www.thegreatcoursesplus.com/smart
• Casper Mattresses: $50 off at www.Casper.com/SOSMART offer code: SOMART

Patreon: http://patreon.com/youarenotsosmart

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.