Loren has spent the last 18 years involved in building consumer-facing applications, monetizing page views and working with publishers. He brings extensive start-up experience and leadership to his role as CEO of Answer Media. Previously, Loren was part of the management team at iModules Software, a start-up technology provider that sold to private equity and later with Litmus Media, an online search advertising start-up that was acquired by Inuvo (AMEX:INUV).