Ignite: Healthcare Marketing Podcast

#114 - The Power of Authenticity in DSO Marketing with Lacie Randall from Specialty Dental Brands


Listen Later

This week’s episode of Ignite is a goldmine as Lacie Randall, Director of Marketing, Pediatric Dentistry at Specialty Dental Brands joins our host and Cardinal’s CEO, Alex Membrillo. You'll learn the importance of educational content to preempt patient questions, the shift towards authenticity and personalization in dental marketing, and the significance of reputation management. Dive into strategies that resonate with a modern audience, including leveraging real patient testimonials and imperfect, relatable content. Tune in to hear insights that will empower you to enhance patient experience and engagement, ultimately driving better results for your dental brand!

RELATED RESOURCES

DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ 

Digital Reputation Management Strategy for Dental Groups - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-reputation-management-strategy-for-dental-practices/ 

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-experience-help-grow-dso-patient-pipeline/ 

...more
View all episodesView all episodes
Download on the App Store

Ignite: Healthcare Marketing PodcastBy Cardinal Digital Marketing

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

22 ratings


More shows like Ignite: Healthcare Marketing Podcast

View all
Dr Marketing Tips Podcast by Dr Marketing Tips

Dr Marketing Tips Podcast

23 Listeners

KFF Health News' 'What the Health?' by KFF Health News

KFF Health News' 'What the Health?'

478 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

5,946 Listeners

My First Million by Hubspot Media

My First Million

2,643 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

149 Listeners

Lenny's Podcast: Product | Career | Growth by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

1,367 Listeners

We Are, Marketing Happy - A Healthcare Marketing Podcast by Hedy and Hopp

We Are, Marketing Happy - A Healthcare Marketing Podcast

10 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,373 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,791 Listeners