In this engaging podcast episode, we welcome back Dennis Schooley, the founder of Schooley Mitchell. We discuss the intricacies of selecting the right franchise and caution against choosing a business solely based on expertise. We emphasize the importance of evaluating return on investment, financial viability, and long-term goals. We also stress the need to avoid selecting a franchise solely based on personal interests or passions. Instead, a combination of emotions and logic should guide franchise decisions. Tune in to learn more about the transferability of skills, the benefits of owning a franchise, and the innovative Abatement program for royalties offered by Schooley Mitchell. Don't miss this captivating episode!

- Choosing the right franchise: Return on investment, financial viability, and long-term goals

- Transferring skills across fields: Schooley Mitchell as an example

- Work ethic and commitment in running a franchise: 80-20 rule

- Cost reduction consulting franchise: Expertise in 15 categories

- Different franchise models: Builder and Developer options

- Benefits of owning a franchise: Building an empire, equity, recession-proofing

- Impact of recession and beliefs on business dynamics

- Training and support for franchisees: Lifelong learning, selection process

- Marketing strategies: Referrals, networking, paid systems

- Abatement program for royalties: Emotion and logic in franchise decisions

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Lance Graulich

Franchise Consulting Services from ION Franchising

Eye On Franchising