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In this episode, the guys are joined by Chris Guimond, founder and CEO of Modern Mill, about Acre—an innovative, wood-alternative building material made from upcycled rice husks. Chris explains how the product is manufactured, why it offers a sustainable solution to deforestation, and how it compares to traditional hardwoods in durability, ease of installation, and maintenance. The conversation also explores Modern Mill’s rapid growth, partnerships with major brands, and the broader entrepreneurial journey behind scaling a U.S.-based manufacturing company. The episode closes with insights into future applications of Acre and how builders and architects can integrate the material into both exterior and interior projects.
By Marc Savatsky, Ray Hurteau, Dan Rubin5
147147 ratings
In this episode, the guys are joined by Chris Guimond, founder and CEO of Modern Mill, about Acre—an innovative, wood-alternative building material made from upcycled rice husks. Chris explains how the product is manufactured, why it offers a sustainable solution to deforestation, and how it compares to traditional hardwoods in durability, ease of installation, and maintenance. The conversation also explores Modern Mill’s rapid growth, partnerships with major brands, and the broader entrepreneurial journey behind scaling a U.S.-based manufacturing company. The episode closes with insights into future applications of Acre and how builders and architects can integrate the material into both exterior and interior projects.

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