Do you ever feel that, unless you achieve the things you think you should be achieving, you'll cease to exist? That you'll fade away, become invisible, fail to be a fully-realised human? If so, you're in good company. For many of us, living a fulfilling life is inextricably linked with achievement, striving, productivity, winning.

I'm not here to tell you not to care about achievement. But I am going to tell you that you're wrong if you think that the only life worth living is a life that prioritises achievement. And not only do I have Aristotle in my corner to back me up, but there's some fascinating recent research on what Gen Z care about that ought to be a wake-up call for anyone who thinks that if they're not achieving, they're failing. 

Do the Values Bridge survey here (registration required to view summary of results, payment required to view full results).

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References:

Suzy Welch, 'CEO: One stunning data point explains the "Gen Z stare"—and why it's going to backfire on them', CBNC, 17 July 2025.

Melissa De Witte, 'What to know about Gen Z' (interview with Dr Roberta Katz), Stanford Report, 3 January 2022.

André Dua et al., 'What is Gen Z?', McKinsey & Company, 28 August 2024.