Do you ever feel that, unless you achieve the things you think you should be achieving, you'll cease to exist? That you'll fade away, become invisible, fail to be a fully-realised human? If so, you're in good company. For many of us, living a fulfilling life is inextricably linked with achievement, striving, productivity, winning.
I'm not here to tell you not to care about achievement. But I am going to tell you that you're wrong if you think that the only life worth living is a life that prioritises achievement. And not only do I have Aristotle in my corner to back me up, but there's some fascinating recent research on what Gen Z care about that ought to be a wake-up call for anyone who thinks that if they're not achieving, they're failing.
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References:
Suzy Welch, 'CEO: One stunning data point explains the "Gen Z stare"—and why it's going to backfire on them', CBNC, 17 July 2025.
Melissa De Witte, 'What to know about Gen Z' (interview with Dr Roberta Katz), Stanford Report, 3 January 2022.
André Dua et al., 'What is Gen Z?', McKinsey & Company, 28 August 2024.