It is "the most complex and emotionally fraught financial decision that many families will ever make," says my guest Ron Lieber about college. This high-stakes money move is a source of anxiety, stress and confusion. Too often, it leads us down the wrong path of over-borrowing for a school that under-delivers.

In his latest book, The Price You Pay for College, Ron help readers make the most financially and emotionally-intelligent decision possible in selecting a school. We'll discuss why the cost of college is SO high (over $300,000 for a private four-year college, on average), some secrets to paying for college (ever hear of merit aid?) and how to properly "value" the college experience, especially in the post-Covid world.

Ron's book is available at https://ronlieber.com/books/the-price-you-pay-for-college/