January 05, 2024

116. Anatomy of a Breakthrough: Return of Dr. Adam Alter (Prof. of Marketing @ New York University’s Stern School of Business and NYT Bestselling Author)

24 minutes

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In this episode, professor of Marketing at New York University’s Stern School of Business and the Robert Stansky Teaching Excellence Faculty Fellow, Dr. Adam Alter, returns to the podcast. Today, we’ll discuss his new book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most.

Whether you’ve had a great year, a downright awful year or a lukewarm, we’re-making-it year, the end of 2023 and the beginning of 2024 bring a mental fresh start. And, with it, new resolutions and the bitter memory of some of last year’s failed resolutions.

Rather than avoiding these memories of stuckness, I want to confront this universal experience.

Last time we heard from Dr. Alter in episode 18, he discussed his New York Times bestselling book, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.

Topics:

Feeling stuck is universal. But, why do we not talk about it?
Consequences of avoiding discussing stuckness
Time is linear; life is not: breaking out of your constant progress expectations
Becoming unstuck
The Explore v.s. Exploit mindset - what are they?
Deciding when to explore and when to exploit
"What books have had an impact on you?"
"What advice do you have for teenagers?"

Bio:

Adam Alter is a Professor of Marketing and Psychology at New York University’s Stern School of Business, and the New York Times bestselling author of Drunk Tank Pink, a book about the forces that shape how we think, feel, and behave, Irresistible, a book about the rise of tech addiction and what we should do about it, and Anatomy of a Breakthrough, a book that presents a roadmap for getting unstuck on the path to breakthroughs.

Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.

Alter received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

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