This episode was originally published on May 11, 2021.

In this episode of The Unstoppable Podcast, we’re talking to Emma-Jane MacKinnon-Lee. She is the founder and CEO of DIGITALAX, the first digital fashion project on Ethereum.

Emma-Jane talks about her background and how she gained experience with blockchain and crypto while working for a hedge fund based in Australia and Dubai. She talks about DIGITALAX and how it works, and how fashion designers can get involved.

We discuss digital fashion as an industry, how it could evolve over the next few years, and how it might impact our everyday lives in different ways.

Emma-Jane tells us who is using DIGITALAX so far and what the user base looks like today. We discuss NFTs, how they fit into digital fashion, and where the NFT space as a whole is headed in the coming years.

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You can follow Matthew on Twitter and LinkedIn, Diana on Twitter and LinkedIn, and learn more about Unstoppable Domains and our work here.

You can follow our guest, Emma-Jane MacKinnon-Lee, on Twitter and learn more about DIGITALAX, including its Discord channel, here.

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