You can create the most beautiful, helpful content in the world, but if you're not inviting people to work with you, you're an educator, not a business owner.

Walli Miller learned this the hard way. She was doing everything “right” as a content creator. Her posts were gorgeous, her financial tips were solid, people were commenting and sharing her stuff. But months went by after her first client, and crickets.

The missing piece wasn't better content or a perfect Instagram strategy. It was something way simpler and way scarier: she wasn't actually inviting people to work with her.

Walli started her blog anonymously because she was frustrated that no one in her circle was talking about building wealth beyond just staying out of debt. As a first-generation college graduate from an immigrant family, she knew there weren't enough voices sharing that perspective.

At FinCon, she learned she could make money from her content. But even after getting her first paying client, she kept creating the same educational content for months without getting another one.

The breakthrough came when she realized she was treating content creation like teaching, not coaching. She was giving people tips but never painting a picture of what was possible for them personally. More importantly, she wasn't making it easy for people to take the next step.

Walli had to shift her whole relationship with sales. At first, “salesy” felt like that pushy car dealer vibe. Now she sees sales as service. She's helping people make a down payment on their financial breakthrough.

She realized her clients weren't struggling with the math. They needed someone to help them believe their finances could actually look different. That's when everything changed for her approach to content and conversations with potential clients.

Listen in to this week’s conversation to hear Walli’s whole evolution story.

Links & Resources:

• Ultimate Growth Guide
• Join the Facebook group
• FinCon (Use code KELSA50 for $50 off any FC25 pass)
• Follow Walli on Instagram
• Financially Thriving Money Coaching
• The Elite Coaching Program

Key Takeaways:

• If you're not inviting people to work with you, you're an educator, not a business owner. Even the most beautiful, helpful content won't translate to clients without clear calls to action.
• Coaching starts before the coaching relationship begins. Help people believe change is possible and visualize what working with you looks like—don't assume they know how to take the next step.
• Sales isn't pushy. It's helping people make a down payment on their breakthrough. When you shift from seeing sales as manipulation to seeing it as service, everything changes.
• Your clients aren't struggling with information—they're struggling with belief. Stop throwing more tips into the world and start showing people what's actually possible for them.
• “What price are you willing to pay for someone else's breakthrough?” Sometimes that price is sitting in the discomfort of being visible, making offers, and putting yourself out there.
• People need to see themselves in your story to believe your results are possible for them. Sharing your background and journey isn't bragging—it's giving others permission to dream bigger.