How do you market Championship (second tier) rugby league? And what difference does promotion and relegation make to marketing strategies?This week's episode talks to marketing expert Kacy Mackreth about her research into the marketing (or lack thereof) of rugby below the Super League level. What went wrong with the licensing, or franchise, model and how badly did the Middle-Eight play-off formula turn out?

For more on the history of rugby and the other football codes, take a look at www.rugbyreloaded.com (which also has show notes and links for this episode) and follow me on Twitter at @collinstony.