In this episode, I’m joined by Eliza Smoothey, founder of Eliza Grace Interiors, to talk about building a multi-stream interior design business that’s both sustainable and intentional. With over 12 years of experience, Eliza shares how she’s strategically grown her studio to include full-service design, online styling sessions, an e-course, and regular collaborations with retail partners—while staying grounded in her strengths and avoiding burnout.

We chat about the realities of running a modern design business, from leasing an office space to managing workflow with time-blocking and building a resilient income model that balances creative energy with consistent cash flow.

Whether you’re just starting your design business or looking to grow smarter, this episode is packed with grounded, actionable advice from someone who’s done it with clarity and heart.

Hope you enjoy the episode

Beth xx

• How Eliza built a studio with multiple income streams that support her business year-round
• The mindset shift behind moving from a home office to a professional studio space
• Why time-blocking and structured weeks are the secret to balancing creative and client work
• The long-game of networking and why B2B referrals matter
• What designers should know before launching a course or styling session offer
• How to create steady income between larger design projects

. A diversified income model helps smooth the peaks and troughs of the design industry
. You don’t need to be everywhere—but you do need to be intentional with how you spend your time
. Not all leads convert the way you expect—brand awareness is often just as valuable
. Physical studio space can shift your mindset and presence in the industry
. Courses and styling sessions appeal to a different type of client—plan accordingly
.Your schedule should serve your studio—not the other way around

• How to plan a balanced mix of service offerings to reduce financial stress
• Structuring your week using time-blocking for admin, design work, and meetings
• Setting client expectations around your availability and calendar
• Leveraging styling sessions and supplier events for brand visibility
• Knowing when it’s time to upgrade your work environment

• Interior designers managing multiple services or income streams
• Creatives thinking about launching a course or passive offer
• Studio owners considering leasing an office or growing their presence
• Designers feeling the weight of inconsistent income
• Anyone curious about how to create a sustainable, enjoyable design career

"I just guide my clients through my calendar. Even if I’m free, I only offer certain days. I think they actually like being led—that’s why they hired a designer." — Eliza Smoothey

Website: elizagraceinteriors.com.au
Instagram: @elizagraceinteriors

Want to work together? Here are the ways I can help you in your business.

1.Sign up to our MAILING LIST where each month you will receive helpful business tips straight to your inbox

2. Start a  HEALTH CHECK today. We will work together for 8 weeks and improve your systems and processes.

I only have 8 spots available every month.

3. Start my course THE PROCESS so you know exactly what to do when in your interior design studio.

4. Have a look at THE RESOURCE STOCKROOM - this is where you will find our short courses and free resources to help you run a better interior design studio

5. Want to use our tool MTTD in your studio? Start your FREE 30 DAY TRIAL today.