Now that you’re a niching expert – you’re ready to put your head knowledge into real practice - this is where the “rubber meets the road” so to speak. As a financial coach, it’s important to niche - and not run away from the idea. It’s common to avoid creating a real niche for yourself because you’re afraid of someone “missing out” or “not getting help.” 

Over the years, I’ve worked hard to niche down, realized it was either too far or not far enough, pivoted, and adjusted - and that’s normal. Here’s a secret – just because you niche, it does not mean that you can’t help people outside of your niche – it just means you won’t be marketing directly to them. Niching is a way to make sure that your marketing and your programming are clear, easily understood, and consistent. But if your Aunt Betty recommends you to her bestie (who is NOT in your niche), that’s okay.