In this episode, I sit down with Shelley Boyd, founder of Boyd Blue, to discuss her remarkable 26-year journey building a wholesale furniture and design business. From starting in 1999 to navigating through economic downturns and a pandemic, Shelley shares candid insights about supplier relationships, quality craftsmanship, and the importance of authenticity in business. Her story offers valuable lessons for anyone looking to build a sustainable business in the design industry.

Hope you enjoy the episode

Beth xx

Episode Highlights:

• Shelley's journey from starting Boyd Blue in 1999 to building a thriving business over 26 years
• How she sources products from Indonesia, the Philippines, and India, focusing on family-owned factories
• Her approach to building long-term relationships with suppliers and manufacturers
• The challenges of working with her husband in the business and their decision to part ways professionally
• Her recent collaboration with designer Kate Nixon and the process of developing new products
• How she navigated the business through COVID and other economic challenges
• Her perspective on markup and pricing for designers

Key Takeaways:

• Relationships are the foundation of a sustainable business—with suppliers, clients, and team members
• Quality and craftsmanship create timeless products that transcend trends
• Resilience is essential for long-term business success
• Authenticity in business practices builds trust and loyalty
• Sometimes the hardest business decisions (like parting ways with her husband professionally) lead to the best outcomes
• Taking time away from your business can provide valuable perspective and renewed energy

Practical Insights:

• How to build relationships with international suppliers and manufacturers
• The importance of transparency in pricing and markup
• Strategies for navigating business through economic downturns
• The value of focusing on quality over quantity
• How to maintain authenticity while growing a business
• The benefits of taking a sabbatical to reset and gain perspective

Perfect For:

• Interior designers looking to build sustainable supplier relationships
• Business owners considering working with family members
• Design professionals interested in product development and collaboration
• Entrepreneurs navigating challenging business periods
• Anyone interested in the wholesale side of the design industry

Quote from Episode:

"I've always really prided myself on never compromising, just selling quality. I like to work with true crafts people." - Shelley Boyd

Connect with our guest:

Shelley Boyd - Boyd Blue @boydblue

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