For one week (or more) every year people are ready and happy to spend lots of money. If done right, Black Friday promotions can mean a giant cash infusion right before the holidays. Many businesses, however, miss out on this prime opportunity because they don't understand  how to structure a good offer or market it effectively. 

In this episode we'll break down how you can take advantage of Black Friday by finding the right promotions for your business and how to properly advertise it so that it sees success.