This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.

We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going.

You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral.

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