In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marketing attribution, and best practices for adopting new tech and managing change.

RELATED RESOURCES

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 

HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024 

Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint - https://www.cardinaldigitalmarketing.