For generations, we’ve been taught there are two ways to succeed—either from talent or practice. But In his new book, Decoding Greatness: How the Best in the World Reverse Engineer Success, award-winning social psychologist Ron Friedman shares a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. Farnoosh and Ron discuss the technique behind reverse-engineering, ways to apply it to your financial and career success and why humans are so fascinated - and obsessed with - success.