Great Practice. Great Life. by Atticus

124: A Deep Dive into How to Win Friends & Influence People with Doug Burnetti


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What if the key to building a thriving law firm wasn’t just legal expertise, but mastering the art of influence?

In this episode of Great Practice, Great Life, Doug Burnetti, founding attorney of Burnetti P.A., shares how the book How to Win Friends and Influence People shaped his success in law and leadership.

Doug shares how skills like empathy, active listening, and servant leadership are essential in any field. He discusses how attorneys can strengthen client relationships and build high-performing teams by implementing those values. Inspired by Dale Carnegie’s wisdom, he explains why treating others with respect, showing genuine interest, and embracing humility lead to a more fulfilling and profitable legal career.

Steve and Doug also talk about the power of authentic communication in law firm management, the importance of admitting mistakes to build trust, and legal legend Gerry Spence’s storytelling approach to connecting with clients, judges, and juries. Doug goes into strategies for balancing professional success and personal well-being, emphasizing gratitude, leadership growth, and stress reduction.

If you’re looking to improve client satisfaction, strengthen your leadership skills, and build a more fulfilling legal career, this episode is packed with actionable insights.

In this episode, you will hear:

  • Doug Burnetti on the impact of servant leadership and self-help principles on his law practice
  • Insights from Dale Carnegie’s “How to Win Friends and Influence People”
  • The importance of empathy, active listening, and authentic communication in legal practice
  • Exploration of Gerry Spence’s storytelling techniques to enhance client relationships
  • The role of gratitude and continuous self-improvement in balancing professional and personal well-being
  • Tips for effective leadership, including admitting mistakes and fostering trust within teams
  • Strategies for improving client service and building strong interpersonal relationships

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Supporting Resources:

  • How to Win Friends & Influence People by Dale Carnegie: www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034

  • Episode 108: Breakthrough Growth: How Empathetic Leadership Drives Success with Doug Burnetti: atticusadvantage.com/podcast/breakthrough-growth-how-empathetic-leadership-drives-success-with-doug-burnetti

  • Burnetti, P.A.: www.burnetti.com

  • Doug Burnetti bio: www.burnetti.com/attorneys/doug-burnetti

  • Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman: www.amazon.com/Four-Thousand-Weeks-Management-Mortals/dp/0374159122
  • Contact us to learn more about the Trial Lawyer’s Great Practice, Great Life Program: atticusadvantage.com/contact-us

  • Atticus Law Firm Coaching: atticusadvantage.com/coaching

If there’s a topic you would like us to cover on an upcoming episode, please email us at [email protected].

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

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Great Practice. Great Life. by AtticusBy Steve Riley

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